Published November 11th, 2007
What is Google?
Google is mainly two things: search and advertising. The rest of what they do (email, for example) is incidental.
But their strength at search has had a couple of unintended consequences on my behavior, and perhaps that of others as well.
Google is my pre-DNS server. When I can’t remember a domain name or am feeling too lazy to spell one out, I can type it into the Google search box in Firefox. I get the right hit almost all of the time.
Google is replacing bookmarks and typing URLs. I bookmark very little these days because I can get to the right place through Google faster than navigating my bookmark tree. The other reason I don’t have to bookmark frequently is that many of the sites I would normally visit regularly I now access via an RSS feed through Bloglines. After all, an RSS feed is just a fancy bookmark, right? I suspect that someone could be creative and come up with a Firefox plugin that manages your bookmarks and RSS feeds while keeping them current by querying Google in the background.
Google is my spell-checker. You don’t have to bother typing in a search term correctly as Google will suggest a correction. Rather than firing up Word, just enter an incorrect spelling into Google.